III The Practice

Venture
Studio.

We build our own. Products conceived in-house, launched under our roof, and spun out into their own LLCs when the conviction and the numbers agree.

4Ventures in the portfolio
2Live and in market
100%Retained equity, DivvyRight LLC
1Holding company, all upside
01 The Model

Cash funds conviction.
Conviction becomes equity.

The advisory and development engines exist to throw off cash and market insight. The studio is where that gets converted into owned products.

01

SaaS Products From Scratch

We only build what we'd want to own for a decade, and we hold ourselves to the same product bar we set for clients.

Market & problem validation
In-house product design
Full-stack build & launch
Revenue & growth ownership

02

Launch Under DBAs

New ventures launch under Of Venice Holdings before they've earned their own legal identity: lean, fast, low overhead.

Shared infrastructure & tooling
Centralized ops during early days
Fast iteration without new-entity drag
Capital efficiency by design

03

Spin Out Into LLCs

When a product's numbers and conviction both hold up, it earns its own legal structure and operating independence.

Dedicated entity formation
Independent financials
Room to raise outside capital
Clean cap table separation

04

Retain Ownership Stakes

Independence doesn't mean divestment. Of Venice Holdings keeps meaningful equity in everything it spins out.

Long-term equity retention
Ongoing board involvement
Aligned incentives past spin-out
Portfolio-level upside

02 The Portfolio

Four ventures,
four stages of the same bet.

DivvyRight
In development · 100% owned

DivvyRight

A compliance-first product for a regulated workflow, still under Of Venice Holdings LLC. Full equity retained while the product finds its footing: no outside capital, no diluted upside.

FintechWholly ownedPre-spin-out
PickNPray
In market

PickNPray

Live at picknpray.com with an active user base making daily picks. The proof point that a studio-built consumer product can find and hold a real audience.

ConsumerLivepicknpray.com
Dirty Digital Co
In market

Dirty Digital Co

Live at dirtydigitalco.com. A revenue-generating services venture that doubles as proof of the development studio's build standard.

ServicesLivedirtydigitalco.com
Coming Soon
In development

Mulestack

A blue-collar CRM built for the trades: appointment setting, invoicing, and payments in one place, for businesses currently duct-taping three different tools together.

Vertical SaaSBlue-collarPre-launch
03 Why It Works

The unfair advantage
is the other two engines.

Most studios raise a fund and hope. We fund our bets with client revenue and de-risk them with a team that already knows how to ship, before a single dollar of outside capital is on the table.

Have a venture
worth backing?

We're currently taking on select engagements and evaluating new bets for the studio.

Inquire